2021 is over and what a year it’s been! We kept ourselves busy – reconnecting with our Community in the real world, enjoying exciting creative collaborations and giving our passionate Lomographers new and exciting photographic tools to experiment with.
Firstly, it was a pleasure to see so many of you getting involved with our offline events. The NYC Film Photo Gathering was a particular highlight this year, with a record number of attendees joining workshops and photo walks throughout the day. We loved seeing all the happy coincidences from the Lomography x Initial LABO film swap project in France and the SAME SAME SAME but different project in Japan was an awesome way to share the Simple Use Reloadable camera love.
So, the world of Lomography continues to grow and we love to see our Community members getting stuck into our experimental way of life. But this year, your support in our new projects and product launches was unrivaled! In February, we launched our 13th Kickstarter project – the ultra-wide Atoll Art Lens – which you lovely lot successfully funded in less than 9 hours! Amazing!
To amp up the fun even more, we went big in our commitment to keeping film alive. In April, we kicked off four weeks of activities and celebrated Film Photography Day for an entire month! Our iconic LC-A+ turned 15 years old and most excitingly, we launched two new films in 2021! LomoChrome Metropolis got a new look – featuring even bolder contrasts and signature moody muted tones and, in a real blast from the past, LomoChrome Turquoise is back! After hundreds of emails, DMs, even letters sent by carrier pigeon… we decided to bring back the highly sought-after Turquoise treasure in 35 mm, 120 and brand-new 110 format.
On top of all of that, it’s been a mighty year for collaborations and we teamed up with some big names. Alongside Parisian music producer and DJ, Darius, we launched a dazzling special edition Simple Use Reloadable camera. Then, together with Berlin-based music producers KITSCHKRIEG, we released a special black and white Simple Use Reloadable camera to channel the group’s unique monochrome aesthetic. We also found time to celebrate the Chinese New Year with our own Simple Use Reloadable Camera Optimistic Ox edition and got ready for the party season in style with the release of the disco-diva Saturday edition. This simple snapper remains a firm favorite in the Lomo world.
But that’s not all! Our Instant cameras had their share of the limelight in 2021, with the Lomo’Instant and Lomo’Instant Automat cameras getting dressed up in thought-provoking limited edition artwork by Thai artists Gongkan and Suntur respectively. These releases challenged us all to think outside the frame and embrace our most crazy and experimental Lomographic desires.